Fanfair

Armani Armada

April 1989 B. B.
Fanfair
Armani Armada
April 1989 B. B.

The studiously stylish ragazzi pictured here represent a common sight on the streets of Milan—and Rome, and Florence, and, for that matter, the kind of provincial town portrayed in Fellini's I Vitelloni. They're wearing clothes from Emporio Armani, the boutique network (bom in the early eighties) devoted to the principle that you can't overestimate the status lust of Italian youth. With clothes that temper of-the-moment street style with Giorgio Armani's classic signature (and sold at half the price of Armani's top designer lines), the boutiques spread through the country like porcini. There are now eighty throughout Europe and the Orient, and number eighty-one, the first Emporio store in America, recently opened in New York. It is designed with a nod to this country's Shaker tradition; for a youth-oriented collection, however, the prices ($300 to $500 for a jacket, up to $800 for an evening dress) are hardly austere.