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Book Bark
Alfred A. Knopf has recently released to 10,000 booksellers, critics, and colleagues Volume 1, Number 1, of The Borzoi Reader (named after the elegant canine that graces the jacket of all Knopf books). Part literary journal, part publisher's catalogue, the Reader is thirty handsomely bound pages excerpted from Knopfs spring list, accompanied by no panting blurbs and no hyperbolic praise bites. In 1989, it's a novel way to sell words—by letting them sell themselves.
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