AN INTIMATE PEEK

As co-founder of Kiki de Montparnasse—the chic lingerie shop that introduced leather handcuffs to highachieving sophisticates—Jennifer Zuccarini knows what women want. "A lot of brands sell sex," she says. "I like the idea of cultivating seduction." Her new line, Fleur du Mai, launches mid-November at fleurdumal.com and takes inspiration from the 70s—notably, the wildly decadent habitues of the Paris nightclub Regine's, with nods to the work of Helmut Newton. At the moment, the entrepreneur in Zuccarini overshadows the provocateur: engaged to be married to Vanity Fair publisher Edward J. Menicheschi, she's taken aback when asked what she plans to wear on her wedding night. "Oh, my gosh!" she says, laughing. "I hadn't thought of that!"o

MAUREEN CALLAHAN