KNOCKOUT

31 DAYS IN THE LIFE OF THE CULTURE

"In an age when heroes are villainized and villains are lionized, a creative image can make an iconic statement." —George Lois

Advertising guru George Lois and boxing champion Muhammad Ali, behind the scenes at the April 1968 Esquire cover shoot. Because Ali had been villainized for being a conscientious objector to the Vietnam War,

Lois's depiction of him as Saint Sebastian became a controversial symbol of nonviolent protest during the era.

Phaidon will publish Lois's book Damn Good Advice (for People with Talent!) on March 12.