Something sweet

Beauty

"Whatever we do, it starts with the name—we visualize the words," declares Rolf Snoeren of the Dutch designing duo Viktor & Rolf, known for their avant-garde couture and conceptual glamour. He is speaking of Bonbon, their new, one-of-a-kind caramel-infused fragrance, out this spring at Saks Fifth Avenue. The idea of Bonbon started with a simple bow, a concept that's always been in their runway repertoire. "The bow is an archetypal way of decorating something, making something special out of something ordinary," says Viktor Horsting.

The face of Bonbon is model Edita Vilkeviciute, whose nude body is painted with rows of pink ribbons and bows while an oversize fragrance bottle is steady on her lap. The ad reinforces the notion that "fragrance is something that is very intimate—it's about the skin, as it's on the skin. The idea is to blur the line between skin and clothing," explains Viktor.

And with that, here comes the bow, a flacon made to look like fabric with a potion that embodies haute couture dessert. ($165 for 3 oz.; saks.com)

SUNHEE GRINNELL

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