Lash Impressions

Genetics has given Jenna Lyons precious few eyelashes. "I have maybe three on one side and five on the other," she explains. "They're so cute!" says makeup artist Troi Ollivierre, who spent years on set with Lyons during her reign as creative director of J.Crew. Loveseen, their new false-lash brand, expands the category beyond its over-the-top reputation, with 10 versatile styles that consider eye shape and ethnicity. (A densely fluffy set pops against dark skin; wispier ones with a clear base suit the fair-haired.) Plus, a sleek tool arriving this month aims to make application easy.

Laura Regensdorf

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