Virgin Comfort

HEATHROW'S PLUSH PAMPERING OASIS

With its sassy vibe and cool comfort, Virgin Atlantic Airways has set a standard that's tough to beat. And now, chairman Sir Richard Branson is sweetening the deal for Upper Class passengers and Flying Club Gold members, with the Clubhouse, at London's Heathrow Airport. Occupying more than 8,000 square feet, this multimillion-dollar space stands like the mother ship of the Virgin Atlantic brand, housing amenities to mollify even the most persnickety of travelers. Created in conjunction with the London architecture firm Softroom, the Clubhouse—all sexy curves and luxury touches— features wireless technology, a 46-foot bar, a concierge, a restaurant, lounges, and the Gallery, a restful enclave for smokers pondering the puffless flight ahead. But the true centerpiece is the Cowshed Spa, which offers a pool, saunas, steam rooms, a St. Tropez tanning booth, and such treatments as facials, wet shaves, and massages. And then there's the Bumble and Bumble salon, providing simple cuts or full-on dos. And best of all? Every Clubhouse service, from gimlet to shoeshine, is free. Now there's a virgin experience.

EMILY POENISCH