He looks a bit girlie with his long, flowing piratical locks, Johnny Depp pout, and ring through his nose. She seems a bit of a lad with her spiky, peroxided shag-carpet hair, punk-princess persona, and Beatles-y accent. Not much about either of them immediately screams "top model," but that's what they are—Models du Jour. Icons discerningly chosen by headliner fashion labels (in his case Calvin Klein; in hers, Giorgio Armani, among others) to promote each company's particular brand of upmarket chic. So what does British singer-songwriter Jamie Burke, 22, lead vocalist and guitarist with the group Bloody Social, tell us about Calvin Klein? That the billboard days of the Calvin-Klein-underwear-touting Über-hunk are numbered? Or that vast numbers of graying Calvin Klein advertising executives still daydream about being tight-trousered indie rock stars?

Meanwhile, new discovery Agyness Deyn (née Hollins), 21, fully equipped with a rock-singer boyfriend and fresh from selling fish-and-chips in a North England town, is conveying something equally alternative to Giorgio Armani's well-heeled international clientele. But what? That girls who can pass for pogo-dancing rock chicks are the new rhinestone-encrusted fashion plates? Or that Giorgio Armani's team has recently been listening to far too much Siouxsie and the Banshees?