Since he opened the nation’s first jeans-only boutique on Santa Monica Boulevard in 1961, Fred Segal has become synonymous with L.A. shopaholism. His eponymous store in West Hollywood (and its outpost in Santa Monica) is the quintessential one-stop destination for the black-BMW set, but Segal himself has headed to greener ventures—a line of eco-friendly merchandise bearing the motto “I am you. You are me. We are they.” This month,V.F.asks him to name a few of his favorite things.

BEAUTY PRODUCTS 

Shampoo RESTORE, REAL PURITY 

Shaving cream REAL PURITY 

Razor GILLETTE 

Razor blades GILLETTE 

Toothpaste REAL PURITY 

Soap RESTORE

ELECTRONICS 

Telephone AT&T, VERIZON 

Answering machine AT&T 

Television SONY 

Stereo JVC, SONY

APPLIANCES 

Refrigerator KlTCHENAID 

Dishwasher KlTCHENAID 

Stove JENN-AIR, MAYTAG 

Washer/dryer MAYTAG 

Detergent RESTORE

BEVERAGES 

Bottled water ICE AGE 

Vodka GREY GOOSE (ONCE A MONTH) 

Beer SAMUEL ADAMS, SAPPORO (ONCE A WEEK)

CLOTHES 

Jeans FRED SEGAL, LEVI'S 

Underwear OSAG 

Sneakers NEW BALANCE 

T-shirt FRED SEGAL AND ... 

Car LEXUS 

Coke or Pepsi? COKE (ONCE A MONTH) 

Burger King or McDonald's? MCDONALD'S (ONCE A YEAR)