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Vanities
The MEDIA SPIN CYCLE
Vanities
The MEDIA SPIN CYCLE
The MEDIA SPIN CYCLE
BRUCE FEIRSTEIN
START HERE
SAY SOMETHING OUTRAGEOUS
and indefensible, invoking racism, socialism, Fascism, women, the military religion, or any political candidate.
REGISTER FEIGNED SURPRISE at the outrage that ensues, and real surprise at the number of people who come out to defend what you know in your heart is indefensible.
CLARIFY AND EXTEND YOUR REMARKS issuing a tepid apology "to anyone I may have offended," while insisting on the underlying truth of your original statement.
WAIT BY THE PHONE for talk-show bookers to call, and epeat Steps 1 to 4, as opportunities arise, through Election Day.
AND HERE WE GO AGAIN...
