MOGULS THROUGH HISTORY

ADAM LEFF

RICHARD RUSHFIELD

NOVEMRER 2013

1 ROBBER BARON

ERA Gilded Age STANDARD-BEARER

Commodore Vanderbilt HOME Italian Gothic Manderley LAWN ORNAMENT Topiary giraffe MOTTO "Most of us have stopped using the drawbridge these days." SIGNATURE LOOK Extravagant sideburns and watch fob DRINK Lalla Rookh Punch SKELETON IN THE CLOSET Secret red-velvet swing hideaway GUILTY PLEASURE Rosebud PICKUP LINE "How'd you like a library named after you?"

2 BOOTLEGGER

ERA Roaring '20s STANDARD-BEARER

Bill McCoy HOME French Gothic chateau with indoor shooting gallery LAWN ORNAMENT Ming Dynasty fountain spouting perfumed water MOTTO "Every day was New Year's Eve." SIGNATURE LOOK Wingtips, peak lapels, and a broken nose DRINK Monkey Rum SKELETON IN THE CLOSET Body found in marble pool GUILTY PLEASURE Snuggling up with a good book and warm glass of milk PICKUP LINE "I'm going to make you an offer you can't refuse."

3 STUDIO BOSS

ERA 1930s STANDARD-BEARER Louis B. Mayer HOME Tudor estate with bowling alley LAWN ORNAMENT Wood nymph's grotto MOTTO "Who let you on my lot?" SIGNATURE LOOK Bow tie and riding crop DRINK Singapore Sling SKELETON IN THE CLOSET Middle-initial origins GUILTY PLEASURE Lunchtime "manicures" PICKUP LINE "How'd you like to be the next Janet Gay nor?"

4 HOTEL MAGNATE

ERA Postwar America STANDARDBEARER Conrad Hilton HOME Bel Air Spanish on nine acres LAWN ORNAMENT Poseidon in wading pool MOTTO "Innkeeper to the world" SIGNATURE LOOK Pencil mustache and Stetson DRINK Old-fashioned SKELETON IN THE CLOSET Sings "Camelot" in the shower GUILTY PLEASURE Designing brassieres PICKUP LINE "When I say I want the moon..."

5 JET-SET TYCOON

ERA 1960s STANDARD-BEARER

Aristotle Onassis HOME Decommissioned frigate renovated with onyx staircase LAWN ORNAMENT Medieval monastery MOTTO "Don't get too much sleep, and don't tell anybody your troubles." SIGNATURE LOOK Slicked-back white hair, orange skin, and hiking boots DRINK Negroni SKELETON IN THE CLOSET Omega Project GUILTY PLEASURE Tax evasion PICKUP LINE "This car is also a submarine."

6 MASTER OF THE UNIVERSE

ERA The Big '80s STANDARDBEARER Teddy Forstmann HOME 740 Park Avenue LAWN ORNAMENT Lincoln Town Car MOTTO "Never underestimate the other guy's greed." SIGNATURE LOOK Pomaded hair helmet and red suspenders DRINK Tab SKELETON IN THE CLOSET 22-year-old mistress living on Third Avenue GUILTY PLEASURE Cinnamon Trident PICKUP LINE "Get me that one."

7 OIL SHEIKH

ERA Late '80s to early '90s STANDARD-BEARER Sultan of Brunei HOME Gold-domed 1,800-room palace LAWN ORNAMENT 110-car garage MOTTO "Only five-star or above" SIGNATURE LOOK French desert corps DRINK Evian SKELETON IN THE CLOSET Air Jordans off the rack GUILTY PLEASURE Watching his double play polo in his place PICKUP LINE "You will be one of my most beautiful wives."

8 SUN VALLEY MEDIA MOGUL

ERA Turn of the millennium STANDARD-BEARER Barry Diller HOME Coldwater Canyon compound LAWN ORNAMENT Jeff Koons's Balloon Venus MOTTO "We'll discuss it on my jet." SIGNATURE LOOK Open-neck shirt, no socks DRINK Locally sourced wheatgrass SKELETON IN THE CLOSET Voted for Romney GUILTY PLEASURE World's largest sailing yacht PICKUP LINE "Sun Valley's just not as intimate as it used to be."

9 HOODIE BILLIONAIRE

ERA Now STANDARD-BEARER

Mark Zuckerberg HOME Modest Palo Alto clapboard house LAWN ORNAMENT Tesla MOTTO "Actually, that film was only 40 percent accurate." SIGNATURE LOOK Hoodie and Jawbone Up wristband DRINK Gatorade SKELETON IN THE CLOSET Took Ashton 48 hours to return his call. GUILTY PLEASURE Lab-grown $250,000 cheeseburger PICKUP LINE "I invented Google."